Enhancing better synergies between brand management and experience design.
02 June 2018
This study examines contemporary developments in the arena of experience design with the aim of developing tools that will aid brand identity and experience design in light of the evolving pressures of globalisation. The availability of empirical data will help designers overcome uncertainty about how to move forward, and these tools will equip them to do so.
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Ethical approval
This study has been approved by Northumbria University ethics committee.
